Brand Safety Physician Perception Report Series

Brand managers need to compare perceptions that physicians have for their brands vs competitors from drug safety point of view. This series of report helps brand managers compare their brands vs competitors based on physician perception of drug safety. Brand managers can design more effective competitor strategies to promote their brands in market by integrating findings from this report series with their own research.

Key Business Questions (answered for our Customers)

• What do brand labels claim (approved by regulatory bodies)?
• What is adverse drug reactions profile for brands in terms of death, seriousness and organ-related symptoms?
• How do physicians compare brand safety and form perceptions of brands within disease indication?

Benefits to our Customers

• Understand key messaging on drug safety done by specific brands
• Understand percentage of death, serious adverse reactions reported by each brand
• Understand organ-related safety profile of a brand
• Compare safety profiles of various brands in disease indication

How to use our data

Data from our report can be used to create

• Stronger brand plans (for both brand launch and brand lifecycle extensions)
• Brand and drug development plans
• Planning for pricing and market access

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