Brand Publication Strategy Report Series

Brand managers need to compare publication strategies that they design for their brands vs competitors from physician perceptions and share of mind point of view. This series of report helps brand managers compare their brands vs competitors based on physician perception of brand publications. Brand managers can design more effective competitor strategies to promote their brands in market by integrating findings from this report series with their own research.

Key Business Questions (answered for our Customers)

• What is the Quantitative Publication Strategy for the brand?
• What is the Qualitative Publication Strategy for the brand?
• What is the Investigator and Publication Author Network Strategy for the brand
• How did the brand scientific publications influence sentiments and form perceptions for KOL and medical community?
• What is the Physician perceptions and mind share of science for the brand?

Benefits to our Customers

• Understand the volumes, publications mix and future trends of publication for the brand vs the brand lifecycle
• Understand the journal mix for the brand publications
• Quantify and understand the author/investigator network and hospital network used for brand publications
• Understand how brand publications influence physician perceptions for the brand

How to use our data

Data from our report can be used to create

• Stronger brand plans (for both brand launch and brand lifecycle extensions)
• Brand and drug development plans
• Planning for pricing and market access

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